Strategist
Works out what the business needs from content, who it has to reach and what will make them act. Everything else is built on this.
SCNDL. Somewhere along the way, running a business turned into running a media company.
SCNDL is a creative studio for founders and business owners, from launch day to year ten. We plan, direct and produce your content, and build every piece of it around what grows the business.
Running a business, according to the internet:
- Founder
- Content creator
- Scriptwriter
- Videographer
- Editor
- Social media manager
- Trend forecaster
Keep the first one. We’ll take the rest.
Creative director
Turns the strategy into ideas people want to watch, then keeps every shoot, post and page true to them.
Art director
Decides how it all looks, frame by frame, so you look like one brand wherever someone finds you.
Producer
Plans the shoot, books the crew and gets it edited and out the door. You turn up for the parts only you can do.
All four work from the same brief: what will actually grow the business.
What we do
We start where your accountant would: what you sell, who buys it, what each customer is worth and where the growth is hiding. Not trading yet? Then we start with who’ll buy first. The creative comes after that, and it’s sharper for it.
Launches
Day one, done properly.
Starting a business or bringing a new brand to market? We take it from a name to its first customers: the identity, the website, the launch films and a plan for the first ninety days.
- Naming and identity
- Launch website
- Launch films and social
- First 90 days plan
Content strategy
Know why before you post.
Who you’re talking to, what makes them buy, what to make, where to put it and how we’ll know it’s working.
- Workshop
- Market and audience research
- Strategy document
- Channel plan
Art direction & production
Shot, cut and out the door.
Ideas, scripts, shoots and edits for social, video and ads. We direct it and produce it. You approve it and get on with your day.
- Concepts and series
- Scripts and shot lists
- Shoots and editing
- Monthly reporting
Web design and digital presence
Your best salesperson, open all night.
A site that says what you do in plain words and makes it easy to buy or get in touch. Then everything around it: search, socials and the places people check before they trust you.
- Structure and copy
- Design and build
- Search and listings
- Launch and care
Brand identity
One look, everywhere.
A name, a look and a voice that hold together, whether they’re on a van, a reel or an invoice.
- Naming
- Identity
- Tone of voice
- Guidelines
How we work
Five steps from the first conversation to work people talk about. The picture gets clearer at each one.
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01
Sit down
The first conversation is about the business, or the one you’re about to start. What do you need this year: more people knowing your name, more trust, more enquiries, first sales or customers coming back? And what was going on for your last ten customers in the week before they found you?
You get a brief with a number in it.
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02
Research
Before we have opinions, we look. Your competitors, what people search for, the conversations in your corner of the internet and the ads already running in your category.
You get a report that says what to do, with the evidence.
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03
Strategy
Who it’s for, the moments that make them act, what to say and where to say it. One document, and you’ll actually open it again.
You get a content strategy.
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04
Ideas
Lots of ideas, then a hard edit. Only the ones that serve the strategy and clear our bar get made.
You get a shortlist worth making.
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05
Make and measure
We produce it, put it out and track it against the number from the first conversation. Then we do more of what worked.
You get the work, and an audience that’s paying attention.
Selected work
Recent projects. Open one to see the brief, what we found and what we made.
Our closest way of working
Growth partner
We come on board with the business and stay. Think of us as the part of your team that owns growth: we sit in on the planning, we know the numbers and we bring the people to carry it out.
From the brand at the top to the last post at the bottom, we work on all of it, from launch day onwards, and keep adjusting as the business grows.
- A seat in your planning, every month
- A growth plan we own with you, reviewed each quarter
- Brand, web and content made as the plan needs it
- One team and one invoice
Founder
Josh Holland
Josh has worked across YouTube, Google and Sony, where nobody gets attention by accident. He believes a business needs a reason for people to care long before it needs more content. SCNDL exists to find it.
You work with him directly, from the first sit-down to the final cut. Expect him to ask about your last ten customers before he asks about your logo.
Start a brief with JoshStart a brief
Every good scandal starts with the details. Give us yours below and we’ll turn them into an email, ready to send. Josh reads every one himself.